Brand Focus | Tarte Foundations - The Holy Grail

Foundation is something I really don't mind spending money on. With my work schedule and then running around all day on the days I'm off, I need a foundation that's going to be reliable. I know many of you mentioned that Tarte is a tough brand to find out of the U.S. right now but if there was one brand I would fully recommend to anyone it would have to be Tarte Cosmetics. Their foundations are my go to holy grail everyday products and if you're ever considering spending the money for international shipping I would definitely add these to your cart. 

The Tarte Amazonian Clay 12-Hour Full Coverage Foundation is honestly perfection in a squeezee tube. This foundation is just the best product I've used in all the years I've been messing around with makeup. Every time I go into Sephora I pick up another sample of this, just to keep back ups in my purse. The consistency is a whipped mousey texture that's very rich and creamy but also easy to manoeuvre. I'm in the shade medium-tan honey and it's quite pigmented so if you get the chance to; be sure to have someone colour match you. Whipped foundations are usually very matte but this one's formula dries to a smooth hydrating feel. What I like about it is that it never tends to focus in on my dry patches. Something a reliable foundation needs to do for me is last all day. By the end of the day I don't want it to draw more attention to my problem areas and this one never does. It really just has such a beautiful airbrush like finish where I can use it lightly on good skin days or build up the coverage when my skin is looking really rough. It is the holy grail of foundations and I couldn't imagine finding anything similar that works just as well. 

Tarte also came out with a mineral foundation sometime last year and I also own and quite enjoy this foundation. The Tarte Amazonian Clay Full Coverage Airbrush Foundation is a mineral powder that is enriched with Amazonian Clay and is an absolutely beautiful product. I usually tend to opt away from powders because of my pores. Often mineral foundations like to really grab on and cake your face when you don't have perfect skin. This one is silky and finely milled with an awesome filter packaging that ensures you're not wasting too much product or caking it on. I'm pretty heavy handed when it comes to powders so this product definitely needs some getting used to but it creates such a gorgeous semi-matte light feeling finish that it's worth the learning curve. I'm in the shade light-medium neutral and this powder does sway towards the orangey side so I'd be very careful with choosing a shade. I do prefer the mousey foundation over the mineral one however, both are such necessities in my life. Tarte just does foundation well and it truly does not disappoint with it's promises. These foundations are both long wearing, have excellent coverage and are genuinely reliable when you don't have time for touch ups throughout the day.